This month yStop is celebrating a special milestone: the one-year anniversary since we first rolled out our illuminated bus shelter advertising.
In August 2021 we first switched on our premium illuminated shelters in the City of Stirling, one of Perth’s largest councils with a population of over 220,000 people.
A year in review
In the past 12 months, we’ve seen some great success from this that we’re proud to share.
Repeat business from the highest calibre of clients
The high-quality agencies we work with represent some of WA’s most significant businesses, organisations and charities, including HBF, RAC, Lotterywest, Road Safety Commission and 96fm.
100% first-day installation rate
We’re proud to say we have a record of posting every single campaign on the first day, without fail. While officially we have 48 hours to install each campaign (as there are elements outside of our control, like the weather), we strive to maximise campaign visibility for every brand we work with.
Our maintenance team works diligently to ensure every site is kept clean, neat and graffiti-free. This same-day turnaround means every campaign is protected from weather, typical wear and tear, and wilful or accidental damage. We care about every brand as if it were our own.
Community engagement is one of our company values that we try to embed in everything we do.
We’ve facilitated social campaigns for the Be Inspired Foundation, Ronald McDonald House Charities, The Big Issue, Foodbank and Be the Change.
Here are some in action:
Advantages of illuminated shelters
If you’re wondering, why should my business use illuminated advertising?
Like other out-of-home advertising options for small businesses, their uncluttered format means each ad stands alone, without having to compete for attention.
But there are also unique benefits of illuminated bus shelters.
Here are some reasons why illuminated advertising works for SMEs:
- They help catch the attention of potential customers more easily
- They’re highly visible to vehicles, pedestrians and bus patrons even at night
- Ad campaigns can be changed or rotated at a high frequency (e.g. every fortnight)
- This means your brand messaging stays fresh, relevant and interesting
If your business is in or near a City of Stirling suburb, we have a small number of illuminated shelters available. Reach out to our team on 1300 236 242 or via email for more information about how illuminated shelter advertising can help your business.
We genuinely feel privileged to serve the community in the way we do, but that’s only possible with the organisations we partner with. So a big thank you to all our agencies and brands – we couldn’t do it without you!