One of the ways yStop helps media agencies get more reach for their clients is currently on display, with a new campaign featuring custom-installed mirrored advertising panels.
Cancer Council campaign
The powerful Cancer Council campaign, delivered by media agency Initiative, features two faces – one unblemished, one with extensive damage – mirroring each other.
yStop printed and installed the custom panels on our prominently located bus shelters throughout the Joondalup and Stirling council areas, where we manage out-of-home advertising on behalf of councils.
Maximum exposure
This placement ensures maximum exposure and reach for the campaign, demonstrating how media agencies can benefit from yStop’s versatility.
“Our eye-catching deluxe shelters are the perfect asset for agencies to get creative with.
Working with Initiative to deliver the Cancer Council’s brief – to show the two sides of skin cancer, before and after – highlights our strength in delivering special builds in a quick turn-around time, capitalising on the seasonal nature of campaigns.”
Caroline Potts, yStop National Agency Manager
For more information on how we can boost your next campaign results, please contact Caroline on 1300 236 242 or via email at caroline@ystop.com.au
